Once upon a time ( Almost half a year ago today ), a go-getter fairy and a couple of hardworking elves ( yours truly and a great team of 7 ) embarked on a journey ( went head first into the most challenging project yet ) and created an entirely new and fascinating universe ( and opened a 160 square meter pop-up store in a mall ).
Let me tell you a bit about that story, which could eaaasily be a book!