About us
The story, so far...

NITA SAO is another way of saying Ana Isto(dorescu). An alter ego for a passionate designer whom aims to transform the world into a more fascinating place, one creation at a time, since 2014.

"Aspire to inspire before you expire."

Ana Istodorescu surprises with statement pieces, creative courage and out of the box events through which she launches unique collections inspired by places from all over the world. Clothes, bags, jewelry and various other accessories, they are all under the brand's umbrella, but NITA SAO will always be synonymous with hats and hat alternatives.

NITA SAO represented Romania at the official exhibition of London Hat Week 2019. The creation entitled "100 Romanian Peonies", a tribute to the Centenary Year, made of over a thousand petals, hundreds of leaves, in tens of hours of work, was exhibited alongside pieces by the most famous international hat makers and milliners.

The special hats created by Ana Istodorescu are admired every year at the royal garden parties, where countless esteemed guests and, especially, Their Royal Highnesses of Romania, wear pieces signed NITA SAO.

Photo credits: Daniel Angelescu

Because every one of us is unique, most of the brand's creations are one of a kind and handmade with love and attention. Happy clients are most important and their smiles and glowing eyes are the reason of it all.

"A hat is the difference between being dressed and being dressed up; it's the difference between looking adequate and looking your best."
Welcome to Nita Sao's fascinating world!
We hope you enjoy your stay!